Mahmoud Shehada founded Allegoria Capital Limited in 2014 as a privately held family office and private equity group, focused on deep value investing regionally and globally. As a holding company, Allegoria Capital has diversified and grown to own five companies in various sectors, including real estate, marketing & advertising, financial services and e-commerce. 

Mahmoud attained his Bachelors of Arts in Economics from York University in Toronto, Canada. As a successful entrepreneur, Mahmoud has developed several business concepts and engaged investors to take ventures from the concept stage to accelerated growth and profitability.

Mahmoud leads in venture and proprietary investments focused heavily in the UAE and GCC across a wide range of sectors, and has developed Allegoria Capital into a regulated, institutionalized and flourishing business.